UX Design vs Digital Marketing: Which One Works Best for You?
As companies are trying to incorporate technology into their products and digitalize their services, digital marketing and UX design are in-demand areas of expertise. Both paths are good options with lots of opportunities to grow. However, which one works best for you? Digital Marketing as a Career Focus “What exactly is Digital Marketing?”. Mailchimp, the leading marketing automation platform, defines it as “any marketing that uses electronic devices to convey promotional messaging and measure its impact.” As you can tell from the definition, Digital Marketing is a broad field. Still, the ultimate goal of all digital marketing efforts is to increase your revenue and conversion rate, meaning how many viewers you can convert into customers. An excellent digital marketer knows how to combine the tools of marketing and technology with principles from business and design to utilize the online space to achieve business goals. As a career choice, Digital Marketing is an umbrella term th